Understand impressions, click-through rate and retention
Diagnose whether packaging or content is the problem
Run a simple weekly review and improvement loop
Analytics are not a report card; they are a feedback loop. On Days 20 and 21 you will learn the handful of numbers that matter, diagnose whether a video’s problem is packaging or content, and set up a weekly review that makes every video better than the last.
The viewer funnel
Metric
What it tells you
If it is weak, look at
Impressions
How often the platform showed your video
Topic demand, consistency, audience fit
Click-through rate (CTR)
How often people clicked when shown
Title and thumbnail
Average view duration and retention
How long viewers stayed
Hook, pacing, whether the video delivered the promise